Tribal Roots is an up and coming foundation and entertainment company. The founder requested a logo design. For the artwork, the young entrepreneur wanted to use an ancient sword with heads of a tiger pointed in opposite directions and ants walking on tree roots towards the sword. The client wished to see these elements to display descendants of Africa moving towards succes in unity.

The first proposal was the initial request (see below drawing). For the final artwork, African tribal patterns were incorporated to fully embody the concept of the logo. The drawn details of the ancient sword and lion were left behind to emphasize the name and core of Tribal Roots. See logo design below.

Tribal Roots, lion heads

Tribal Roots, ancient sword details

Tribal Roots, ancient sword

Tribal Roots logo