DERA is the name of a blog, belonging to two aspiring naturalistas. They decided to share their life experiences, and their passion for natural hair and fashion via the blog-world.

The young women requested a logo and business card for the DERA blog, with specific details. The usage of dots, all caps letters with serif and spacing between each letter are all symbolic. The spacing represents the distance between each goal and desired milestone. It also represents a certain freedom within the lifestyle and items they blog about. The dots on each side of the word DERA represents their starting point and the point of no return. The point of no return is where determination and ambition won’t allow the duo to turn back. The two dots also represents their individuality and keeping DERA in the centre as a focus point.

In the slideshow below, you will find the item and portrait of the young women.

Picture by Dacosta Photography.