Indelibl is a platform that aims to help build more meaningful relationships between customers and artists through such features as an e-commerce store, offline events and direct engagement with the online community. Our target audience includes curious art lovers of all kinds who seek deeper engagement with the art and artists they love. We see Indelibl as an online social platform for curated African media content specifically.” -Indelibl

The name of the platform, Indelibl Ltd Co., refers to the indelible ink. The founders of the company requested a corporate identity and a logo design. The artwork should reflect the origin of the name and a matching symbol to appeal to the core target group, and also to simplify the concept and underlying meaning of Indelibl. Below you will find the artwork for the logo design and corporate identity/brand guidelines.